Internet promotion

In the music business it was for years that a record company had the power to do whatever with a artist. They sold a lot of cd’s to the people and made millions of it (at least in the USA) and managers became rich. It was important for a artist he would be promoted and market good so the artist would be popular. A artist was dependent on what a record company does. Now time changed because the use of internet. As a artist you can do more independent. For someone as De Dichter that is positive. Still people have their differences about a big record company if you need them. De Dichter says he needs one and he wants to go to one. I don’t think he need one but a big record company can make things easier. The biggest benefits of a big record company are the relationships that they have with a lot of people that can promote a artist and the budget they have to promote and market a artist.

Why I don’t think De Dichter doesn’t need a record company is because the internet. The internet is giving everyone space to promote himself. You don’t have to come on TMF or MTV to have a successful video clip because you can put it on youtube, you don’t a music shop to sell your cd’s because you can directly send it to a person his home and you can put your music on hyves or myspace so people can directly listen to it. a artist you can make your own buzz. The only thing you need is a good plan and a good timing. Most of the things on the internet are for free so the promotion is also cheap. Off course a bigger budget is better for the promotion and you can reach a lot more. For me as a marketer it is obliviously that I want to use my own plans to promote De Dichter.

I’ve watched and learned from another blog that is for musicians. http://eerstehulpbijplaatopnamen.blogspot.com/

Websites I think that are handy for promotion in the music business are http://dichtermusic.nl/
http://twitter.com/DeDichter
http://www.youtube.com/user/DichterMusic
http://www.myspace.com/dedichter
http://dhrdichter.hyves.nl/
http://www.flickr.com/photos/dichtermusic/
http://www.last.fm/user/Dichtermusic
http://101barz.bnn.nl/page/profiel/dichter
http://www.musicfrom.nl/artiesten/15553/de-dichter.html